... Letter to Sig Sauer_UPDATE
...this morning i sent an e-mail "letter" to Tabitha Wade...Ron Cohen's assistant....this letter expresses my thoughts and opinions regarding Sig Sauer's response in addressing my origional letter sent September 14 of this year to Eric Vonbosse...and copied to Ron Cohen...
October 29, 2009
Dear Tabitha Wade;
I just wanted to follow up with you regarding my letter of September 14 that was addressed to Eric Vonbosse
and copied to Ron Cohen after I had spoken with Eric on September 11, at his insistance I might add, regarding
some of my concerns and suggestions regarding Sig Sauer's 556 series of rifles. As you already know, I was
surprised by his failure to follow through as promised; indeed, you commented that "He should have pushed
it to the front of his plate." Not only did he not respond as promised; but after speaking with you on several
occasions thereafter, you had expressed some astonishment and concerns that i have not been contacted by
Sig Sauer. It is my understanding that you have made several attempts to have the members of the senior
management staff contact me regarding this matter.
I contacted your office again mid October and was finally contacted by a Mr. Bud Finni, VP of marketing and
Eric Vonbosse's supervisor. We spoke for almost two hours and he assured me that he would be discussing
this issue with Ron Cohen later that evening over dinner. He further assured me that i would be contacted soon
by your engineering staff. It has been almost two weeks and sadly i have yet to hear from anyone from your company.
During our discussion it became evident that Mr. Finni, and by his own admission, lacked the technical knowledge
to pursue this matter. He was clearly the wrong person to speak with. Not only was I dissapointed, but amazed by
his lack of interest in better controling the quality of your companies product; and also in his lack of interest
in improving the product. He clearly gave me the impression that he was satisfied, in fact, he mentioned how well
sales were doing and that Sig Sauer was capturing the law enforcement and military markets, something that I chalanged.
His questionable buisness sense, along with Ron Cohen's apparent lack of interest, confused me. I would think
that a VP of marketing would welcome any suggestions that would enhance sales, especially in the law enforcement
and military sectors .I attempted to explain, and he seemed to grasp, some of the concerns I presented; however, I
have yet to be contacted. Mr. Finni doesn't seem to grasp the notion that it is not only important how well you are
presently doing; but rather how much better you ought to be doing, or will do, in the future.
In any case Tabitha, it is not within the scope of this letter to go into any great detail regarding our discussion.
Clearly there are issues that need to be addressed, and Sig Sauer is not addressing them. As I expressed earlier,
Sig Sauer at one time celebrated being thought of as representing the benchmark of firearm excellence, sadly that is
not the case anymore Although it is prudent to be finacially driven to remain a viable concern; a more moderate path
will ensure your future profitable existance in the marketplace.
From my recent experiences with Sig Sauer, I can only conclude that the new management team, that is, Ron Cohen
and those that he has selected to surround him, have a different buisness model, one that has lowered the standards of
quality in favor of greater short term revenues. Sadly this is also the perception of many consumers in the market place.
I suspect that if you maintain your present course, the "branded" name of Sig Sauer will become no more meaningful than
that of the other lessor manufacturers. Your sales will reflect this, especially in the law enforcement and your "so called"
military sectors, both of whom require weapons that function reliably and endure, something that I believe your leadership
has lost sight of.
I'm hopeful that you will convey my thoughts and opinions as presented in this letter to your management staff, in particular
to Mr. Ron Cohen.
Be Well, and thank you for your efforts.
...the intent and content of this letter was not to berate Sig Sauer...or their product line...but to express my thoughts and opinions regarding the lack of response that i had recieved after a member of their managemant staff had actually insisted that i write the origional...and after several assurances made by Tabitha Wade that i would be contacted to discuss the contents of the origional...
...see linky for the origional...
...i still hold the opinion that the 556 is the best semi automatic assualt type rifle avaliable to the American public...however...Sig Sauer...in my opinion...needs to evaluate their business model and place greater importance on their quality control protocols so that an acceptable level of consistancy can be achieved...and also develope a more workable framework in which issues can be effectively dealt with as they occur...